30 Best AI SEO Tools in 2025 (Free & Paid)

Nowadays, SEO AI tools are a dime a dozen. 

There’s always a new platform vying for our attention and offering the best of the best in SEO analysis.  

But even though the market is flooded, there are still leaders that set the standard and drive innovation forward. 

Here, we’ll talk about 30 of those leaders (yes, there are that many great AI tools for SEO), outline their special features, pricing plans, and pros and cons. In the end, you’ll have all the information necessary to choose the best AI for SEO for your company. 

Strap in because this is a long one. We’ll cover: 

• What are AI SEO tools?
• Why are AI tools important for SEO? 
• How do AI tools impact SEO? 
• 30 best AI SEO tools
• Frequently asked questions

Let’s dig in. 

What are AI SEO tools?

AI SEO tools are software tools powered by artificial intelligence that help you plan and execute your SEO strategy. 

These tools use machine learning, natural language processing, and advanced data analysis to automate, predict, and improve various SEO tasks. Some common uses of AI SEO tools include: 

• Sourcing relevant keywords based on user intent, search volume, and competition 
• Analyzing content for SEO best practices and providing real-time suggestions 
• Evaluating competitor rankings and identifying opportunities to outrank them 
• Detecting site issues and suggesting fixes and walkthroughs 
• Generating SEO-friendly content like meta descriptions, titles, or blog outlines 
• Estimating how content or keyword changes may affect current ratings 
• Automating repetitive tasks like reporting or schema markup creation

AI tools for SEO are not a novel concept, but with AI permeating every aspect of our jobs, it’s now more common than ever to see it used so widely. 

Why are AI tools important for SEO?

As the rest of the world is moving toward AI and automation, your SEO efforts shouldn’t fall behind. In fact, they should be leading the way forward. 

Nowadays, AI SEO tools are essential. They help you save time, maximize ROI, and stay competitive. While there are many benefits of using AI tools in SEO, we’ll dive deeper into the most significant ones: 

• Speed and efficiency: AI automates time-consuming and repetitive SEO tasks that most SEOs would love to skip. So, tasks that used to take hours – keyword research, meta tag generation, technical audits, and the like – can now wrap up in minutes. 

• Smarter research: AI can analyze massive datasets to find high-opportunity keywords based on search intent, trends, and competition level. Some tools can even cluster those keywords and help with semantic SEO. 

• Quick content generation: AI writing tools can produce content outlines, titles, descriptions, and even full blog posts based on your chosen keywords. You can also use these features to optimize your existing content based on your top-ranking competitors. 

• Data-driven insights: AI can help SEOs process enormous amounts of data that would take a human days to do. Based on the data, the AI tool can even produce actionable insights and predict the performance of a certain type of content. 

• Trend analysis: Some AI models can analyze historical data and generate trend reports for future well-performing content. That way, you can be ahead of the curve and put your content out there even before the topic picks up steam. 

• Technical SEO improvements: AI-powered SEO tools can detect issues on your site and may even suggest fixes. Some advanced tools can even fix the issues for you without requiring any manual input, so you’ll always have a healthy site. 

• Scalability: With AI tools in SEO, you can scale your efforts without hiring a massive team. These features are particularly useful for agencies and growing businesses that need to keep headcount low but want to expand their content footprint. 

Benefit	What it helps with
Speed and automation	Saves time on repetitive tasks
Research supplementation	Smarter targeting and intent match
Content creation	Better and faster content creation
Trend prediction	Stay ahead of competitors
Data insights	Make informed, strategic decisions
Technical SEO	Fix technical issues quickly
Scalability	Manage large content volumes easily

How do AI tools impact SEO? 

Since their inception, AI tools have impacted the SEO industry, for better or worse (but mostly better). AI has shaped how we research, write, optimize, and even rank content. Some of the biggest changes were in the following areas: 

• SEO workflows: AI tools have reduced the time for tasks like keyword research, clustering, content planning, brief creation, optimization, metadata generation, content writing, and technical audits. 

• SERP behaviors: AI tools have facilitated a more nuanced understanding of search intent by clustering queries, analyzing SERPs, and keyword mapping. 

• Content production: AI SEO tools help us create content at scale, which has led to faster production cycles and well-optimized landing pages. But, it’s also put websites at risk of content saturation and sameness. 

• SE algorithms: Google itself now has AI in its ranking systems and uses it for everything from understanding semantics and concepts to generating output. Now, the focus is on pages satisfying real user intent, not just matching keywords. 

• Predictions and analytics: SEOs use AI tools to predict which keywords are likely to grow, which pages may decay, and what content updates might move the needle, so they can plan accordingly instead of wait for a drop in rankings. 

• Competitor analysis: AI SEO tools can now analyze your competition across thousands of keywords or domains. Then, it can reverse-engineer content formats that win and suggest content faps to fill. 

But due to their prominence, search engines like Google have also evolved their guidelines to address the rise of thin and unhelpful AI-generated content. 

Let’s be clear: Google does not penalize content just because it’s AI-generated. Instead, it penalizes thin content used to manipulate rankings and gain search engine traffic. 

To fight back, Google introduced the Helpful Content Update in 2022, a system that ensured searchers would see original content written by people that’s made to answer their questions. In 2024, this update evolved and became a core part of Google’s ranking systems.  

At its core, Google aims to reward original content that aligns with EEAT guidelines. EEAT stands for: 

• Expertise
• Experience 
• Authoritativeness 
• Trustworthiness

According to this, Google’s stance is the following: 

“Using automation—including AI—to generate content with the primary purpose 

of manipulating ranking in search results is a violation of our spam policies.”

They also state that they “focus on the quality of content, rather than how content is produced.” 

In short, this means that if your content addresses search intent and is genuinely helpful for your readers, it doesn’t matter if it’s AI or human-generated. What matters is adhering to EEAT and avoiding content practices that are against Google’s spam policies.

How to use AI to improve SEO?

If you know how to use AI as a tool in your arsenal, it can dramatically speed up research, content creation, optimization, and performance tracking. 

But AI is an assistant and shouldn’t do all the work for you.

AI SEO tools have their place in many SEO tasks, but there’s still a difference between simply using them and using them wisely. 

Here’s how we make the distinction: 

SEO task	When to use AI	When to avoid AI
Keyword Research and Clustering	To generate content ideas around a core keyword and find related terms  To speed up SERP and competitor analysis	To do the entire research process for you without oversight  To blindly trust AI-generated keyword difficulty scores or volume
Content Briefs and Outlines	To generate quick article structures that reflect SERPs To save time collecting H2s, FAQs, and competitor insights	To create content for niches that need manual expertise like health or finance  To generate briefs on a highly-specialized topic that needs human research and source validation
Content Creation	To curate content at scale (i.e. product descriptions, meta tags, social captions)  To repurpose existing blog posts (e.g., into FAQs or reels)	To create and publish unedited AI content that doesn’t follow Google’s EEAT To create deeply technical or legal content without subject matter expertise
On-Page Optimization	To write or edit content to align with keyword research and SEO best practices  To rewrite low-performing pages based on new data (with supervision)	To rely on AI tools to guess search intent  To publish content changes without human tweaks
Local SEO and Listings	To bulk edit location data, review responses, and local citations To generate city landing pages and local service descriptions (with supervision)	To skip double-checking AI inputs (e.g., hours, addresses) To skip over mission-critical information that could misdirect customers
Performance Monitoring	To set up automated alerts when rankings drop  To spot content decay and refresh opportunities for old content	To replace analytics tools and human analysis To replace your expert-made SEO dashboard
Video and Visuals	To turn blog content into explainer videos  To add engaging visual summaries or animated posts	To embed high-qualuty product visuals or demos  To address accessibility standards like correct subtitles or alt text
Technical SEO	To conduct basic audits, find broken links, or identify missing structured data To create basic structured markups automatically	To conduct full technical audits (unless paired with human oversight)  To implement precise performance optimizations without oversight

30 best AI tools for SEO

We’ve got a lot of digging ahead of us, so let’s start with a quick overview of the 30 best AI SEO tools we’ll cover. 

1. AI Search Grader analyzes your content against top SERP results using keyword data from the suite of Mangools tools and offers instant optimization feedback and grade scoring. 

2. Alli AI automates on-page SEO improvements and can generate meta tags, content suggestions, and technical fixes using machine learning. 

3. Search Atlas visualizes your keyword clusters and maps content structure to SERP intent, which will help you uncover topic gaps and opportunities. 

4. SERP Gap Analyzer compares your SEO footprint directly against competitors to discover shared and missing ranking terms. 

5. Yext centralizes the management of local business listings with AI-generated updates, but limits its solution to localized directories. 

6. Hypertxt uses AI to optimize content relevancy and internal linking across articles with semantic analysis to improve your ranking. 

7. Koala AI is an tool that identifies content gaps and recommends SEO improvements using AI-powered site audits. 

8. Indexly otpimizes your site structure and indexability with automated sitemaps and crawl error monitoring. 

9. Writesonic is an AI-writing assistant that can create marketing copy and write blog content, ad copy, and landing pages, equipped with built-in SEO tools.

10. GREMI focuses on AI-generated schema markup and structured data to improve rich result visibility and push your content higher in SERPs. 

11. Addlly AI automates ad copy and keyword suggestions for PPC campaigns using AI-driven insights from research. 

12. SEOpital offers automated site audits with AI recommendations for technical and on-page SEO improvements sitewide. 

13. MarketMuse generates deep content briefs, performs optimization scoring, and identifies topic opportunities through natural language processing (NLP). 

14. Shopify Magic is an extension built into Shopify that can generate product descriptions and automate your store setup. 

15. Localo optimizes your Google Business Profiles, local citations, review responses, and site snippets. 

16. RankIQ curates low-competition, high-traffic keywords and grades your existing content to get the most out of your blogs. 

17. NeuralText combines SERP-scraping, in-editor AI assistance, and content optimization with clustering and briefs. 

18. Pictory converts text or transcripts into videos using visual assets, voiceovers, and captioning automation to supplement your content strategy. 

19. Diib provides a website health score, growth plans, SEO alerts, and competitor tracking for SMBs.

20. WordLift is a WordPress plugin that adds structured data to your content, builds knowledge graphs, and automates interlinking. 

21. Topically maps search intent via Google entity filters and modifiers to shape your topical content architecture. 

22. ContentShake AI is part of Semrush’s AI toolkit, which generates content ideas, SEO-optimized briefs, blog drafts, brand voice tuning, and can auto-publish.

23. Clearscope offers content grading, LSI keyword suggestions, and competitor analysis, couples with integrations with Google Docs and WordPress. 

24. SurferSEO provides real-time on-page guidance via a content editor, audits, keyword clustering, and its own AI writer. 

25. Copy.ai writes short-form marketing copy using templates, brand voice guidelines, and built-in SEO research into competitors. 

26. Breeze Content Agent is an AI tool by HubSpot that automates the creation of personalized SEO content using your existing CRM data. 

27. Perplexity is an AI-native search assistant that delivers answers on various topics following detailed research into SERPs and allows conversational follow-ups. 

28. Frase is a full-featured AI content platform that builds SERP-informed briefs, assists with AI writing, and provides optimization scoring. 

29. Jasper is a full-featured AI content platform for marketers, equipped with templates, brand voice control, long-form writer mode, and useful SEO plugins. 

30. ChatGPT is a conversational AI that facilitates content ideation, outlines, drafting, data extraction, coding, and SEO-friendly workflows. 

1. AI Search Grader

When exploring the best AI tools for SEO, Mangools’ AI Search Grader deserves a special mention. It is a free Generative Engine Optimization (GEO) tool designed to analyze how your brand and competitors perform across multiple AI-powered search engines.

Unlike traditional SEO tools that focus mainly on Google, AI Search Grader evaluates your visibility and ranking in AI-driven search platforms such as ChatGPT, Google Gemini, Meta’s Llama 4, and others.

This multi-model approach gives you a unique, comprehensive view of your brand’s presence in the emerging AI search ecosystem.

Using AI Search Grader is simple: just enter your brand or competitor name along with a short description of your niche. The tool runs prompts across eight different AI engines to measure how often and how well your brand appears in AI-generated answers.

A few standout features of AI Search Grader include:

• Measures brand visibility and average ranking position across AI search models
  
• Calculates a proprietary AI Search Score (0–100) that weights visibility and rankings by each AI engine’s market share
  
• Allows competitor benchmarking within your niche to identify strengths and gaps
  
• Provides actionable insights for optimizing your GEO strategy

2. Alli AI

First on our list is an enterprise-grade SEO automation platform: Alli AI. With this tool, you can implement on-page and technical SEO fixes like meta tags, alt text, and schema markup without touching a CMS or writing any code. 

Alli AI emphasizes that SEO teams can make millions of changes in minutes and manage all SEO tasks from one dashboard. The tool is geared toward agencies, enterprises, and e-commerce websites and only needs a copy-pasted code on your website to work.  

While reviews for Alli AI are generally positive, primarily concerning the user-friendly UI and ease of use, there have been complaints about the price of the tool and its complexity. Some customers praise the all-rounder aspect of the tool, especially for small agency teams, but others found it overkill and disliked being inundated with recommendations at every point.

Here’s what the basic dashboard looks like:

A few standout features you can find on Alli AI include: 

• Self-adjusting automations that evolve with site and algorithm updates 
• Live Editor for visual, browser-based SEO edits 
• AI Agent that brainstorms and turns high-level goals into SEO plans
• AI SEO automation that allows control over on-page SEO strategies
• Website Speed Optimizer for performance gains up to 80%
• Keyword rank tracking with an intuitive interface and automated updates
• AI Schema Markup Generator that provides richer search results 
• AI Internal Linking automation that deliver recommendations for any page
• Automated A/B testing that refines titles and metadata based on user behavior

Pros and cons

Taking into account the reviews shared by users and our own research of the tool, we’ve compiled the most common pros and cons for Alli AI: 

Pros:	Cons:
Easy to understand UI	Unaffordable for small businesses
Receptive and helpful customer service	Confusing for beginner SEOs
All-in-one platform for SEO	Can’t substitute a professional specialist
Does not slow the site down	Inundated with irrelevant suggestions
Provides daily SEO tasks to do

Pricing

Alli AI currently has 4 pricing plans operating under a subscription. The plans are divided based on the size of the team that will be using it, the number of sites they’re working on, and the features they’re looking for. 

Here’s a breakdown of the plan: 

Plan	Price (per month)	Includes	Key Limits
Small Biz	$169	Keyword tracking, Site Speed Optimizer, Link Builder, Standard Reports, Weekly crawl	1 site, 1 team member, 100 keywords, 250 pages
Consultant	$399	Everything in Small Biz + Local Results Tracking, Live Editor, Reports Builder, Daily crawl	5 sites, 5 team members, 500 keywords, 1250 pages
Agency	$699	Everything in Consultant + API Access, AI Agents, customer success	15 sites, 15 team members, 2000 keywords, 5000 pages
Enterprise	$1249	Everything in Agency + White labeling and priority customer success	50 sites, 50 team members, 5000 keywords, 20000 pages

3. Search Atlas

Search Atlas is an AI-driven SEO tool that simplifies and improves keyword research, competitor analysis, and rank tracking. Its main focus is helping marketers discover untapped keyword opportunities to improve rankings through relevant, data-driven insights. 

The platform recently introduced its AI SEO tool, called OTTO SEO, whose purpose is to automate up to 98% of repetitive SEO tasks. 

From our research, we’ve discovered that users admire the intuitive interface, the actionable keyword suggestions, and the value for money. While some like the simpler dashboard, others mention that the backlink database isn’t as comprehensive as other tools on the market. 

Here’s a look at Search Atlas’ dashboard: 

A few standout features you can find on Search Atlas include: 

• OTTO SEO serves as an automated SEO AI assistant that cuts down manual labor
• OTTO Google Ads provides an AI Ads tool that creates Google Ads campaigns by analyzing your content and generating assets
• Enterprise SEO software that combines content strategy, keyword research, backlink analysis, and site auditing in one dashboard
• White Label SEO software that allows dashboard customization with your own logo and branding 
• Content Optimizer that suggests content, generates text or images, and optimizes for geographic locations
• Google Business Management software that automates and optimizes our Google Business Profile by generating Q&As and automating review responses 

Pros and cons

After compiling the reviews shared by users, below are the most common pros and cons for Search Atlas: 

Pros:	Cons:
Easy to understand UI	Changes from OTTO SEO are reversed after canceling the subscription
Helpful and responsive customer support	High cost for beginners, freelancers, or small businesses
Unlimited local citations	Bugs when connecting to a CMS
Visually stunning SEO reports	Not competitive or comprehensive enough for large agencies or enterprises
Built-in competitor site scanner and content planner

Pricing

Search Atlas currently has 3 set pricing plans and 1 custom plan operating under a subscription. The plans are divided based on project size and user seats. 

Here’s a breakdown of the plan: 

Plan	Price (per month)	Includes	Key Limits
Starter	$99	Core tools and automations to deliver SEO campaigns	1 OTTO SEO project, 1 OTTO Google Ads project, 2 user seats, 3 GBP Galactic projects, 5 GSC Site projects
Growth	$199	More projects, higher quotas, advanced features	2 OTTO SEO projects, 1 OTTO Google Ads project, OTTO Meta Ads, 3 user seats, 10 GBP Galactic projects, 15 GSC Site projects
Pro	$399	Expanded automations, multiple user sears, a white-labeled and customized dashboard	4 OTTO SEO projects, 1 OTTO Google Ads project, OTTO Meta Ads, 5 user seats, 25 GBP Galactic projects, unlimited GSC Site projects
Enterprise	Varies	Personalized onboarding, dedicated support, access to all features tailored to your strategy, API access	Varies

Additionally, Search Atlas charges extra for each additional OTTO site activation to the base plan. To add 1 site, you’ll need to cash out an extra $99 per site per month. To add 50+ sites, you’ll pay $39 per site per month. 

Each extra activation includes: 

• 500 points (AI Gen) per site 
• Additional 500 points (AI Gen) 
• 7.5 Hyperdrive Credits per site (used to purchase citations, backlinks, cloud stacks)  
• Additional 100 Hyperdrive Credits

4. SERP Gap Analyzer

We can’t talk about the best AI tools for SEO without mentioning SERP Gap Analyzer, a Semrush tool that scans Google SERPs around a seed topic or a domain to discover low-hanging fruit, i.e., keywords or content areas ripe for ranking improvement. 

This tool shines for SEOs looking for actionable insights, especially for those already using Semrush. 

The SERP Gap Analyzer is one of the most popular SEO AI tools on the list, with SEO specialists calling it invaluable for saving hours of manual work. However, it’s important to mention that you’ll need an active Semrush account to use the tool, so the cost goes on top of your core Semrush subscription. 

The SERP Gap Analyzer dashboard is simple and straightforward: 

A few standout features you can find on SERP Gap Analyzer include: 

• Finds easy-to-rank keywords based on SERP weak spots
• Evaluates visibility and analyzes competitors within AI-powered SEs like ChatGPT, DeepSeek, Gemini, and Llama
• Scans GSC to find pages losing rankings and suggests improvements 
• Optimizes content with actionable recommendations 
• Identifies content decay and provides targeted suggestions to rank higher 

Pros and cons

Since this app is part of the Semrush platform, it’s not as easy for users to experience it without buying a Semrush plan. Through our research, we’ve uncovered the following pros and cons for SERP Gap Analyzer: 

Pros:	Cons:
Uses multiple data points across thousands of SERPs	Does not integrate easily with non-Semrush toolchains
Finds under-optimized content to improve on	Requires an active Semrush account
Allows expansion on sections to uncover specific competitor weaknesses	Limited keyword input per report (6 keywords for the basic plan)
Integrates with GSC

Pricing

SERP Gap Analyzer offers 2 subscription plans and a 7-day free trial. 

Here’s a breakdown of the plans: 

Plan	Price (per month)	Key Limits
Basic	$79	3 domains, 6 keywords per report, 10 analyses per month, 20 exports
Premium	An additional $50	Unlimited domains, 12 keywords per report, 30 analyses per month, unlimited exports

5. Yext

Yext stands out among other AI SEO tools because it’s a bit differentiated in that it empowers businesses, especially those with multiple locations, to manage online listings, build pages, engage via AI search, and monitor reviews from one dashboard. 

It’s a great tool for enterprise brands seeking scalable listing management and SEO-ready landing pages. 

Regarding user reviews, our research yielded comments arguing that if your business has fewer locations, it’s not worth purchasing the tool to manage them. SEOs using Yext are satisfied with the ease of use of the tool, as well as the centralized management, but have complained about the steep learning curve and reporting issues. A few customers have also voiced concerns about the Yext customer support team ghosting businesses. 

Here’s a sneak peek of Yext’s account dashboard: 

A few standout features you can find on Yext include: 

• Listings automation that manages NAP and brand information on 200+ platforms 
• AI-Powered On-Site Search with natural language search via Yext Search 
• Reviews management that monitors and replies to reviews using AI
• Scout Intelligence for competitive visibility across traditional and AI search 
• Central Knowledge Graph acting as a single source of trust across features
• Yext Social to create localized content and build trust on social media 
• Yext Chat to implement an LLM-powered chatbot that answers based on content

Pros and cons

We’ve uncovered (and tabled) the following pros and cons for Yext: 

Pros:	Cons:
Simplifies listing management and review tracking from a single source of truth	You lose access to your listings if you close your account
Connects businesses with many online directories	Complex contract processes
Uses advanced analytics and consolidation of marketing data	Slow customer support
Can be integrated into existing marketing solutions	Steep learning curve and technical challenges
Set-it-and-forget-it approach

Pricing

At the time of writing, Yext has 4 pricing tiers with plans that address various needs. The platform also encourages seeking customized pricing, where your plan cost depends on business size, package type, entity count, etc. 

Each tier has core features like revenue reporting, campaign tracking, customer feedback, analytics, and a dashboard view, and mainly differs based on the number of listing sites. 

Here’s a breakdown of the plan, keeping in mind that Yext only offers annual pricing and bills yearly: 

Plan	Price (per year)	Includes	Key Limits
Emerging	$199	Includes only smaller directories, basic third-party analytics, tracking	A smaller collection of directories, limited analytics
Essential	$449	Includes more popular directories like Google, Bing, Yelp, and Facebook	Apart from the more popular directories, the collection is still relatively small
Complete	$499	PowerListings+ for all major sites within the package, advanced analytics	More popular directories, no review monitoring, no Yext Pages
Premium	$999	PowerListings+ for all major sites within the package, review monitoring, Yext Pages, website widgets	Not all features included, many come as add-ons

6. Hypertxt

While this AI SEO tool doesn’t include all the standard SEO features that others do, it’s still earned its place on this list for being an AI writing platform. Hypertxt uses agentic AI to autonomously research, organize, and write SEO-optimized articles of up to 3000 words.

The tool can generate 20 topic ideas from a single keyword, build content clusters, and pull data from various custom sources, such as Reddit and Quora. 

Reviews and comments about Hypertxt are scarce, but from what we were able to gather, users admired the research capabilities of the tool and how it saves them time during the writing stage. However, users believe that the tool provides generic content without much substance and comes with an unintuitive editing process. 

This is what Hypertxt’s Keyword Research interface looks like: 

A few standout features of Hypertxt include: 

• AI Writer that produces articles on any topic in your writing style 
• Idea Generator that generates content ideas from a single topic
• AI Research that gathers information from custom data sources
• Customizable writing styles based on writing samples or templates
• Keyword research that outlines search volume, trends, and competition score

Pros and cons

Below, we’ve compiled the following pros and cons for Hypertxt: 

Pros:	Cons:
Pulls information from various sources, including forums	Steep learning curve to make the most of it
Allows you to define tone and reading level before generating text	Research may lack depth and substance
Reads like human-written content	May produce content at a higher reading level
Affordable pricing plans for both freelancers and businesses	Factual inaccuracies in the content
Time-saving research and outline generation

Pricing

Here’s a breakdown of the pricing plan for Hypertxt: 

Plan	Price (per month)	Includes	Key Limits
Personal	$15	Internal linking, keyword research, idea generator, breaking news	10 articles, max word count of 3000
Premium	$35	Internal linking, keyword research, idea generator, breaking news	30 articles, max word count of 3000
HyperScale	$99	Internal linking, keyword research, idea generator, breaking news	100 articles, max word count of 3000

Hypertxt also offers a free trial plan that lets you write 3 articles without inputting your credit card details, which is a great way to determine if the tool is right for you. 

Besides this, you can also try a Pay-as-you-go plan that’s token-based and doesn’t require a subscription, priced at $1-$1.50 per article. 

7. Koala AI

Koala AI is another great SEO AI tool for content creation that offers similar features to its list predecessor, Hypertxt. This is an all-in-one AI content platform that combines a writing tool for SEO-optimized long-form content and a chatbot tool for conversational support. The content comes from real-time SERP data. 

The reviews showed that Koala AI is popular among users, with some even calling it the best AI SEO tool on the market. The API integrations often come up as a feature worth raving about. On the other hand, some users mention that the articles the tool generates are of poor quality, and the images are very obviously AI-generated. 

We tried generating an article with the free version of Koala AI. The setup is simple and asks you to provide general outlines for the blog: 

Then, it creates the blog for you. We used the same topic for this blog to compare, and no, KoalaWriter didn’t list itself as the best AI tool (or anywhere on the list): 

A few standout features you can find on Koala AI include: 

• KoalaWriter analyzes SERPs for a keyword and optimizes your content for ranking
• KoalaImages generates AI images from a single prompt 
• KoalaChat provides an AI chatbot tool powered by GPT-4.1 and Claude 3.7
• KoalaLinks builds internal links fast and adds them to your pages 
• KoalaMagnets creates custom GPTs for your site to drive traffic and engagement 

Pros and cons

Following our research, we’ve compiled the following pros and cons for Koala AI: 

Pros:	Cons:
Simple user interface	Expensive for what it offers
Generates articles in multiple languages	Low-quality AI images
Multilingual customer support	Poor customer support
Numerous WordPress and API integrations	No offer for videos
Good written content quality

Pricing

Koala AI has 6 subscription plans on offer at the time of writing. Besides their core plans, the tool also offers 3 plans to scale content production and tackle higher volumes. 

Here’s a breakdown of the pricing plan for Koala AI: 

Plan	Price (per month)	Includes	Key Limits
Essentials	$9	KoalaImages, real-time data, AI-powered SEO optimization, YouTube video embedding, bulk writing mode, WordPress and Google Sheets integrations	15,000 words per month, 250 messages per month
Starter	$25	Everything in Essentials + more words and messages per month	45,000 words per month, 500 messages per month
Professional	$49	Everything in Starter + more words and messages, automatic internal linking and editing, KoalaLinks, Koala Magnets, higher token limits	100,000 words per month, 1000 messages per month
Boost	$99	Everything in Professional + more words and messages, 2x faster bulk article creation	250,000 words per month, 2500 messages per month,
Growth	$179	Everything in Boost + more words and messages per month	500,000 words per month, 5000 messages per month
Elite	$350	Everything in Boost + more words and messages per month	1,000,000 words per month, 10,000 messages per month
Scale I	$750	Everything in Boost + more words and messages, 3x faster bulk article creation	2,500,000 words per month, 15,000 messages per month
Scale II	$1250	Everything in Scale I + more words and messages	5,000,000 words per month, 20,000 messages per month
Scale III	$2000	Everything in Scale I + more words and messages	10,000,000 words per month, 25,000 messages per month

If you choose to bill annually, you can save 20% on all plans for Koala AI.

8. Indexly

Indexly is a popular AI SEO tool that ensures a site’s pages are discovered and indexed by search engines quickly. This is one of the best AI tools for SEO ro content-heavy sites like e-commerce, news, and blogs. Indexly automates the indexing cycle, pinpoints (and corrects) SEO issues, and provides regular performance reports. 

However, although the tool delivers desirable features, it’s not as popular among users as some other tools. In fact, most of the reviews we came across only favor the indexing features of such tools, and actively discourage purchasing subscriptions to boost AI rankings.  

The dashboard for real-time monitoring of indexing requests on Indexly looks like this:

A few standout features you can find on Indexly include: 

• Indexing features that allow you to submit multiple pages for indexing, set up auto indexing, instant indexing, and bulk indexing
• On-Page SEO Checker that analyzes and optimizes pages to produce technical SEO insights and make corrections
• LLM Indexing Toolset that makes your site LLM-friendly and tracks traffic from ChatGPT, Perplexity, and other AI tools
• Backlink management which imports, analyzes and monitors backlinks to track rankings and alerts in the case of non-indexable backlinks
• Keyword overview and tracking that identified high-value keywords and tracks performance
• Analytics overview to understand page views, CTR, and Average positions on Google and Bing 

Pros and cons

Below, you can check out the pros and cons of Indexly: 

Pros:	Cons:
Speeds up indexing for new and published pages	Limited to indexing and audit tasks
Auto and bulk indexing across SEs	No competitor or SERP monitoring
Integrated GSC data	Restrictive site limits and submissions on lower tiers
User-friendly UI	No API access and limited integrations
Freemium tier

Pricing

Unlike most of the AI SEO tools on this list, Indexly has a completely free plan suitable for hobby projects that allows you to try the platform for 14 days. Here’s a breakdown of the pricing plan for Indexly: 

Plan	Price (per month)	Includes	Key Limits
Free	$0	All indexing features on Yandex Search Engine	14-day trial on Instant Indexing, Auto Indexing, Page Inspection
Solo	$14	Google, Yandex, Page Inspection, Web analytics	3 sites, 200 submissions per day, no bulk index, no Keyword Monitor, no Backlink Audit, no LLM Indexing Tools, no custom solutions
Team	$39	Everything in Solo + Bulk Index/De-Index, Keyword Monitor	10 sites, 400 submissions per day, no backlink audit, no LLM Indexing Tools, no custom solutions
Business	$79	Everything in Team + Backlink Audit and LLM Indexing Tools	20 sites, 600 submissions per day, no custom solutions
Agency	$129	Everything in Business + custom solutions	50 sites, 1000 submissions per day

Indexly also offers businesses the option to try a custom plan upon booking a call. 

9. Writesonic

Writesonic is one of the most highly-regarded SEO AI tools for content marketers and writers. It’s designed to support SEO-driven writing workflows and can connect to real-time SEO data sources like Google Search Console, Ahrefs, and SERPs. 

With such features, Writesonic offers a wide range of capabilities, from research to publishing, all integrated in one environment. 

TechRadar ranks Writesonic as the top SEO tool for ease of use and short-form, multilingual support, with Reddit users praising its speed and utility for overcoming writer’s block and generating draft content. However, many reviews also discourage purchasing a subscription by stating that the output is based on ChatGPT, but the output is buggy, and you may risk plagiarism. 

Here’s a sneak peek at the free version of Writesonic: 

A few features you can find on Writesonic include: 

• Chatsonic as an AI marketing agent that combines AI models with marketing tools to research, create, and publish content
• Socialsonic as an AI tool that helps you become a LinkedIn creator by supplementing your personal brand strategy and generating leads
• AI Article Writer that writes articles with real-time data following a competitor analysis and web research, and supplemented with internal linking
• Botsonic creates a custom AI chatbot for your website that can handle 70% of customer queries
• AI Search Visibility (GEO), or the “Ahrefs for AI Search,” tracks, benchmarks, and optimizes your brand’s visibility across AI search engines

Pros and cons

Below, you can check out the pros and cons of Writesonic: 

Pros:	Cons:
Easy to use	Restrictive word limits
Good as a starting point and outline	Expensive pricing plans
Strong integrations	Frequent network errors and bugs
Multi-language support	Output quality depends on prompt
Fast content generation

Pricing

At the time of writing, Writesonic has 7 pricing plans depending on the comprehensiveness of the package, the size of the team working with the tool, and the features included, similar to other AI SEO tools. Writesonic also has a free trial that allows you to try the platform with no credit card required. 

Here’s a breakdown of the pricing plan for Writesonic: 

Plan	Price (per month)	Includes	Key Limits
Free	$0	Access to core AI agents and tools, AI traffic analytics for AI search tracking	1 site audit of up to 100 pages
Basic	$16	Everything in Free + Content AI Agent and AI Article Writer 6.0	1 user, 1 project, 10 AI agent generations, 5 articles, 3 site audits, 1 writing style
Lite	$39	Everything in Basic with higher limits	1 user, 1 project, 100 AI agent generations, 15 articles, 6 site audits, 200 pages per site audit, 2 writing styles
Standard	$79	Everything in Lite + Brand Present Tracking, Automatic fixes using AI in Site Audit, GSC integration, GA integration	1 user, 2 projects, unlimited AI agent generations, 30 articles, 15 site audits, 750 pages per site audit, 5 writing styles
Professional	$199	Everything in Standard + API Access, ChatGPT-4o mini with search, actionable insights	2 users, 3 projects, unlimited AI agent generations, 100 articles, 40 site audits, 1200 pages per site audit, unlimited writing styles
Advanced	$399	Everything in Professional + Access to ChatGPT 4o with search, user management, project scaling, site analysis depth	5 users, 4 projects, unlimited AI agent generations, 200 articles, 60 site audits, 2500 pages per site audit, unlimited writing styles
Enterprise	$1499 (annual commitment required)	Everything in Advanced + Advanced Generative Engine Optimization (GEO), priority support, admin controls and analytics, custom training, legal and security reviews	Custom number of users, custom number of articles, custom success manager

10. GREMI

Our 10th list member is GREMI, a desktop/web SEO platform that can generate a curated list of keywords and content drafts from a product or service description. The tool uses AI to source keywords and phrases, then generates blog content based on those to help your site rank higher. 

The GREMI team highlights the tool’s ease of use by positioning it as suitable for even novice digital marketers to tackle. 

Since this is a newer SEO tool, reviews are hard to come by, bar a Reddit thread from the founder looking for feedback. However, since this thread is 2 years old, we’ll base our critiques on our independent research. 

This is what the main dashboard looks like in GREMI: 

A few cool features you can find on GREMI include: 

• Keyword Generator that uses an AI-driven process to analyze user input alongside search trends 
• One-click content creator that produces headlines and article drafts for each keyword
• SE data integration that taps into Google, Bing, and Yahoo data and separates data based on behavioral patterns 
• Automated Campaign Tracking to monitor performance metrics and keyword ranking progression
• Recommendation Engine that provides personalized content suggestions based on user preferences and behavior 

Pros and cons

Considering the reviews and our experience with the tool, here are the pros and cons of GREMI: 

Pros:	Cons:
Quick generation of keywords and content drafts	Early stage and lacks mature features
Integrates real search engine data	Limited dashboard depth
Free-to-use trial available to test	Small user base and minimal reviews
Flexible desktop/web hybrid tool

Pricing

Here’s a breakdown of the pricing plan for GREMI: 

Plan	Price (per month)	Includes	Key Limits
Knight	$29.99	Free 7-day trial, 24/7 chat support with real SEO experts	3 campaigns, 500 keyword searches, 80 articles
Commander	$49.99	Free 7-day trial, unlimited keyword searches, 24/7 chat support with real SEO experts	6 campaigns, 200 articles
Viceroy	$99.99	Free 7-day trial, unlimited keyword searches, 24/7 chat support with real SEOs, free manual campaign set-up from staff	15 campaigns, 400 articles

11. Addlly AI

Addly AI is a modular, enterprise-capable platform that automates the creation of SEO-rich content. 

The tool also uses GEO and AI Agents trained with your data to automate workflows, create content, and ensure your content pops up in Google, ChatGPT, Perplexity, and other AI search engines. Using real-time LLMs and brand-aware agents, it can generate: 

• Blog posts 
• Product descriptions 
• Social media captions 
• Ad copy 

Unfortunately, as was the case for GREMI, Addlly AI doesn’t yet have enough reviews to help you judge user satisfaction. 

So, after researching the tool ourselves and diving deep into its features, we’ve compiled its most standout elements: 

• AI Writer that generates text in seconds and can help you automate the creation of blogs, articles, landing pages, ads, social media posts, and products 
• Social Media Post Generator that helps you make your social media copy more engaging for platforms like Instagram, Facebook, LinkedIn, and Twitter
• Newsletter Generator that writes tailored newsletters for your customers to facilitate retention and brand awareness
• Google Ads Copy Generator that writes copy for ads using brand information 
• Press Release Generator to simplify your PR efforts and craft professional news releases 
• FAQ Generator to improve your customer support with accurate responses for your visitors

Pros and cons

Although we couldn’t find many real users talking about their experience with Addlly AI, we went knee-deep in the tool and scrounged up the most salient pros and cons: 

Pros:	Cons:
Helpful for e-commerce brands looking for end-to-end content automation	Doesn’t provide comprehensive SEO services
Simple Shopify integration	No multi-lingual support
Uses social listening and proprietary data	Limited advanced features compared to competitors
Image generation available

Pricing

At the time of writing, Addlly AI has 2 pricing tiers and a free demo for both. Here’s a breakdown of the pricing plans: 

Plan	Price (per month)	Includes
AI Agent Essentials Kit		Ideas generator, E-commerce writer, 1-click blog writer, blog co-pilot, social media post writer, newsletter generator, press release generator
Custom AI Agents		Everything in Essentials + brand tone customization, multiple agentic workflows, admin dashboard, helpdesk, premium AI Agents

12. SEOpital

SEOpital is another SEO AI writing platform that can craft blog posts and articles by first analyzing live SERPs and real-time web data. Using this information, the tool can optimize your content semantically and structurally. 

SEOpital integrates with WordPress and can immediately provide users with rich, structured posts. Users can turn their keyword list into a content roadmap and generate articles based on search intent with just a few clicks.

From user reviews, we can see that the tool is used by professionals of all levels, from interns to business owners. The most common praise we see is the intuitive interface of the tool, but there are issues with the pricing plans and integrations that bug users. 

The tool has a standard dashboard for keyword tracking, which looks like this:

A few standout features you can find on SEOpital include:  

• Keyword Clustering Tool that groups the keywords that share the same search intent or topic and suggests ways to target them on a single page
• Website Ranking Checker to track your keyword rankings by connecting to GSC
• Duplicate Content Checker that detects and fixes your duplicate content by connecting to GSC
• LLM Tracker to assess your visibility and related queries in LLMs like ChatGPT and Perplexity 

Pros and cons

While the tool is still in its infancy and has yet to implement the advanced features many of its competition have, users have been open about its benefits and drawbacks:

Pros:	Cons:
Simple and intuitive interface	May be expensive for smaller teams
Helpful semantic optimization feature	May need a lot of customization
Automatic publishing on WordPress	May neglect brand voice and tone
Helpful customer service team	Limited in research and content generation
Does an independent analysis of SERP instead of working with prompts

Pricing

Aside from operating on a subscription basis, SEOpital has implemented credit-based pricing tiers as well, where 1 credit = 1 content optimization and 2+ credits = article generation. Here’s a breakdown of the pricing plan for SEOpital: 

Plan	Price (per month)	Includes	Key Limits
Basic	$49 (20 credits)	Semantic optimization, internal linking, FAQ, custom tone implementation, keyword research and clustering, Rank Checker, duplicate content checker, Account Manager	Generates 10 pieces of content and optimizes 20 pieces of content
Standard	$97 (50 credits)	Everything in Basic + higher limits for content generation and optimization	Generates 25 pieces of content and optimizes 50 pieces of content
Expert	$149 (100 credits)	Everything in Standard + higher limits for content generation and optimization	Generates 50 pieces of content and optimizes 100 pieces of content
Elite	$249 (200 credits)	Everything in Expert + higher limits for content generation and optimization	Generates 100 pieces of content and optimizes 200 pieces of content

The tool also incentivizes users to bill annually to save 20%, which aligns with industry standards. 

13. MarketMuse

Next on our list is MarketMuse, an AI-powered content intelligence platform for SEO professionals that launched as a retort to Google’s Hummingbird update in 2013. This SEO AI tool assists with SEO tasks, content creation, and data analysis by using AI and natural language processing. 

These analyses then provide insights into topic modeling, content optimization, and competitive analysis to improve your search engine rankings.   

Our research suggested that existing users are largely satisfied with the tool, cemented by the flurry of 5-star reviews on G2. We noticed customers often praising the SERP X-Ray and Heatmap features, along with the tool’s approach to keyword analysis. On the flip side, some have complained about a buggy interface and occasional slow performance. 

Here’s how MarketMuse presents topic clusters in its interface: 

A few standout features you can find on MarketMuse include:  

• Competitive Content Gaps to find the content opportunities your competitors overlooked, and structure your content to address them
• Content Cluster features to gain exposure and understand which clusters to prioritize
• Content Planning tool that assesses your content against the SERP and determines if a piece of content is valuable enough to be created or updated
• Content Briefs that provide the research that underlies the content outline and answer the hard-hitting questions  

Pros and cons

Considering the reviews and our research into the tool, here are the pros and cons of MarketMuse: 

Pros:	Cons:
Helpful and accessible customer support	Significant learning curve
Saves time on content creation	Complex and buggy interface
Comprehensive suite of features	Slow and delayed performance
Focuses on a semantic match with the audience	Features don’t justify the price
Great for idea and brief generation

Pricing

Here’s a breakdown of the pricing plan for MarketMuse: 

Plan	Price (per month)	Includes	Key Limits
Free	$0	No time limit, Topic Navigator, Optimize feature	1 user, 10 queries
Optimize	$99	Everything in Free + Data export, 100 queries, 1 site inventory	100 tracked topics, 5 content briefs, 1 strategy document
Research	$249	Everything in Optimize + unlimited queries, cluster analysis, content plan, SERP X-ray, Heatmap	1000 tracked topics, 10 content briefs, 3 strategy documents
Strategy	$499	Everything in Research + Internal and external linking recommendations, all brief types	10,000 tracked topics, 20 content briefs, 5 strategy documents

14. Shopify Magic

Shopify Magic, while providing one of the best AI SEO tools on the market, is primarily an integrated suite of AI tools within the Shopify platform. The tool’s main goal is to assist merchants in automating and enhancing various aspects of their online store operations, including SEO and content.

Shopify Magic can generate product descriptions, automate customer support, improve team efficiency, and help you save time by avoiding menial tasks. The platform is available to all Shopify merchants, but the access and availability of specific features vary. 

Surprisingly, although this is a tool made by and for Shopify stores, users have voiced their (negative) opinions about it, citing that the content reads like AI and is mediocre at best. It seems that most users don’t take charge of the full suite of features and instead only use the content as a starting point. 

A few standout features you can find on Shopify Magic include:  

• Start features that enable you to build your brand, create and customize your website, and explore business tools to run your store 
• Sell features made to facilitate selling your product, checking out for customers, reaching more shoppers, providing a Point of Sale (POS), and selling wholesale 
• Market features to help you reach and retain customers, integrate your store with social media, chat with customers and nurture them, and gain customer insights
• Manage features created to track sales and orders, measure your performance and stock, manage your finances and shipping, and automate operations with Shopify Flow

Pros and cons

After compiling the reviews shared by users, below are the most common pros and cons for Shopify Magic: 

Pros:	Cons:
Multi-lingual support (8 languages)	Will likely need editing
Open to all Shopify sellers regardless of plan	Not great for long-form content
Provides clear and concise product descriptions	May not always follow tone and style
Useful for short-form content

Pricing

Shopify Magic has 4 pricing plans depending on the size of the team working with the tool and the suite of features they may need. The tool also offers a free trial. Here’s a breakdown of the pricing plan for Shopify Magic: 

Plan	Price (per month)	Includes	Key Limits
Basic	€27	2% 3rd-party payment providers, 24/7 chat support, advanced checkout, unlimited products, Standard API rate limits	10 inventory locations, 3 markets, no additional staff accounts
Grow	€74	1% 3rd-party payment providers, 24/7 chat support, advanced checkout, unlimited products, Standard API rate limits	10 inventory locations, 3 markets, 5 additional staff accounts
Advanced	€384	Everything in Grow + 0.6% 3rd-party payment providers, enhanced 24/7 chat support, full data access to custom apps, up to 2x rate limits	10 inventory locations, 3 markets with the option to add more for a fee, 15 additional staff accounts
Plus	Starts at $2,300 (on a 3-year term)	Everything in Advanced + priority 24/7 phone support, unlimited staff accounts, customizable checkout, B2B selling, bot protection, custom user groups, Shopify Plus Certified App Partners	200 inventory locations, 50 markets, 200 POS Pro locations

If you decide to bill annually, you can save 25% on your subscription, which is 5% higher than the average offer for the other AI SEO tools. 

Alternatively, you can use the tool’s additional solutions and get the following extras: 

• Starter (€5 per month) to sell through social media and messaging apps 
• Retail (€79 per month) to access in-person selling tools with staff, inventory, and loyalty features

To further incentivize users to subscribe, Shopify Magic provides the option to pay $1 for your first 3 months of using the tool before defaulting to the listed price. 

15. Localo

Localo is another great AI SEO tool for marketers to have in their arsenal. It’s designed to facilitate operations for small businesses and agencies and primarily deals with Google Business Profiles. 

The tool can deliver targeted, actionable tasks that help you manage your reputation, build citations, and create basic business websites. 

If you want a no-nonsense tool, Localo might be a great choice because it provides guided task flows and allows little room for errors. But that also means you won’t do technical SEO, off-page optimization, or manage CMS content without auxiliary platforms. 

Here’s how you’ll see insights into your visibility on Localo: 

A few standout features you can find on Localo include:  

• Monitoring Local Visibility with your GBP and gaining insight into where you’re reaching people and where you need improvement 
• Smart Action Plan to transform complex SEO tasks into simple actions you can do on a daily basis, following a customized checklist
• Essential Business Directories that identify the most valuable directories for your business and track where you’re already listed
• Review Manager that replies to reviews with AI-powered and personalized responses in your brand voice
• Post Manager to help your content creation efforts by writing captions and generating images based on business needs

Pros and cons

Thanks to the number of languages this AI SEO tool supports, it’s a popular choice among SEO professionals and marketers worldwide. Here are its most notable pros and cons:

Pros:	Cons:
Multi-lingual tool and support	No automatic report generation for clients
Easy and intuitive to interface	Restrictive keyword limits
Highlights important SEO issues	Inaccurate data in content
Allows building a free landing page	Missing advanced features that competitors have
Provides recommendations and optimization opportunities

Pricing

Here’s a breakdown of the pricing plan for Localo: 

Plan	Price (per month)	Includes	Key Limits
Single Business	$39	Website Builder, review tracking, LocalBusiness schema generator, growth statistics, AI Agent, smart tasks, citations manager	Up to 10 active business profiles, 5 optimization seats
Pro	$69 – $399	Everything in Single Business + Position Checker widget, area difficulty analysis, Research and Sales Mode, Bulk Review Manager, local SEO certificate, Account Manager, personalized onboarding	Up to 120 active business profiles, 60 optimization seats (for the highest Pro tier)
Enterprise	Varies	Everything in Pro + custom pricing, custom number of business profiles,priority support from the Account Manager	Highly customizable

If you choose to bill annually, Localo enables you to save 20% on all plans. Plus, you also have the option to try a 14-day free trial with no credit card required on top of a 30-day money-back guarantee. 

16. RankIQ

Another great AI SEO tool for SEO writing assistance is RankIQ, a platform aimed at bloggers and small businesses looking to rank higher in search engines. 

The tool focuses on building up new sites and targeting low-competition niches. Once it completes the initial analysis, it gives real-time content optimization guidance based on competitor research. 

The tool is affordable for beginner bloggers and can be a strong fit for solo writers or small content teams. We scoured for reviews on the tool and found that the users were largely satisfied with it, citing that it’s great for finding low-competition words and even touting it as the best investment a blogger can make. 

On the other hand, some users complain about the limited keywords for certain categories, stating how it makes it difficult to create a content pool. 

This is what the competitive analysis tab looks like in RankIQ:

A few cool features you can find on RankIQ include:  

• Keyword Library for major blog niches containing the lowest competition phrases with high traffic potential
• Content Optimizer to act as your writing assistant by advising you on elements and angles you need to add to your post to rank higher
• Rankings Audit that can access real-time data about your rankings on SERPs and provide additional details about your traffic 
• AI SEO Report, the tool’s content-grading system that uses AI to analyze content based on keyword usage, content length, and readability 

Pros and cons

Our research and customer reviews have provided a few pros and cons for RankIQ, which we’ve tabled below:

Pros:	Cons:
Intuitive and easy-to-use UI	Not suitable for advanced SEO professionals
Designed with bloggers and small business owners in mind	Doesn’t provide granular keyword details
Affordable pricing and good incentives	Confusing keyword research process
A helpful customer service team

Pricing

RankIQ has 3 pricing plans depending on the number of report credits you need monthly. Here’s a breakdown of the pricing plan: 

Plan	Price (per month)	Includes	Key Limits
Standard	$49	Top keywords by niche, rank checks, customer support, advanced keyword research	16 report credits to use for briefs and reports, some niches are missing
Pro	$99	Everything in Standard + more report credits	36 report credits to use for briefs and reports,
Agency	$199	Everything in Pro + more report credits	80 report credits to use for briefs and reports

At the time of writing, RankIQ has a running promotion that incentivizes users to sign up for a monthly subscription for $49 and get 50% off the $99 rate. With this, you’ll have access to the Pro plan for the price of the Standard plan. 

17. NeuralText

NeuralText is an all-in-one AI content intelligence tool that helps with various tasks around content creation and optimization. The platform aims to provide a streamlined workflow for content creators, SEO professionals, and content teams by bridging research and writing with advanced features like SERP-based briefs, keyword clustering, and GSC integration. 

Similar to RankIQ, NeuralText isn’t a full-fledged SEO suite and won’t provide the advanced features you’d expect from a tool like Semrush. 

We dug into the reviews and found out that current users like many of the tool’s features, mainly the combination of keyword research with AI writing in one app. While users admit that the tool facilitates text generation, most believe that the output should be improved. 

Here’s a peek at NeuralText’s AI writing assistant: 

Some of NeuralText’s standout features include: 

• Content Brief feature that creates and enriches your content with updated SERP data 
• Keyword Clustering element that helps you align your keyword research with audience search intent 
• Content Analytics that’s integrated with GSC 
• People Also Ask (PAA) feature that gives you new content ideas, finds topically related questions without a manual search, and sources the most popular questions 
• SERP Schema Extractor to get structured data for the top 10 results on Google Search 

Pros and cons

Here are the most notable pros and cons we compiled for NeuralText:

Pros:	Cons:
Simple and easy-to-use dashboard	A small learning curve at the beginning
Templates to use when writing an article	UI needs improvement
Integrates with Google Docs	AI writing assistant rarely produces human-sounding text
Detailed keyword reports and SEO briefs	Pricing is higher than similar competitors
Effective keyword clustering tool

Pricing

NeuralText has 3 pricing plans depending on the number of words, content briefs, and clusters you can generate per month. All plans include the same assets. Here’s a breakdown of the pricing plan for NeuralText: 

Plan	Price (per month)	Key Limits
Starter	$19	100,000 AI words, 5 content briefs, 2000 keyword suggestions, 5000 keywords to cluster, 1 GSC web property, 1 seat
Basic	$49	100,000 AI words, 40 content briefs, 20,000 keyword suggestions, 10,000 keywords to cluster, 1 GSC web property, 1 seat
Pro	$119	300,000 AI words, 100 content briefs, 50,000 keyword suggestions, 30,000 keywords to cluster, 5 GSC web properties, 3 seats

18. Pictory

Pictory is an AI SEO tool that slightly differs from the others on this list because it’s a cloud-based video creation and editing tool. It’s intended for creators, marketers, and educators who need professional videos without the help of a videographer or video editor. 

Pictory is a useful tool for creating short tutorials, social clips, and course assets in a blink. It also provides transcript editing and highlighting to tweak your videos. 

From our research, users admire the tool’s capabilities, especially its ease of use and comprehensive stock library. However, some have also mentioned that the AI voices available don’t sound realistic enough. 

The “Text to Video” tab enables you to write a text prompt, which Pictory will then use to generate a vieo. This is what that looks like:

A few standout features you can find on Pictory include: 

• Text to Video that creates videos from the text you feed it, which is then accompanied by AI voices and matching visuals 
• URL to Video that generates videos from any URL and web content on your website 
• Video Highlights to extract highlights from long-form videos from meetings, webinars, or podcast recordings
• Captions to Video to automatically add captions to your video
• PPT to Video that turns PowerPoint presentations into videos you can customize

Pros and cons

Here are the most notable pros and cons you need to know about Pictory:

Pros:	Cons:
Good choice of voices	May not be relevant for all industries
User-friendly interface	Advanced users may feel limited
Good tool for beginners	Some AI voices are obvious
Offers automatic script-to-video conversion	Significant editing may be needed to create a valuable asset
Vast library of stock images and videos

Pricing

Here’s a breakdown of the 4 pricing plans for Pictory: 

Plan	Price (per month)	Includes	Key Limits
Starter	$25	Unlimited standard voices in 7 languages, 2 million royalty-free videos, no watermarks, basic AI tools	200 video minutes, 1 brand kit, 1 user
Professional	$49	Everything in Starter + advanced AI tools, video summarizations, auto-sync of uploaded voice-overs, 18 million videos	600 video minutes, 5 brand kits, 120 minutes of AI voices in 29 languages, 1 user
Team	$119	Everything in Professional + team workspace, onboarding and team training	1800 video minutes, 10 brand kits, 240 minutes of AI voices in 29 languages, 3 users
Enterprise	Varies	Everything in Team + dedicated success manager, video consulting, uploaded asset indexing, custom templates, access to beta features	All features are custom

If you bill annually, you can save up to 24% on your subscription, which is up to 4% higher than the average offer for the other best AI SEO tools. 

19. Diib

Diib is an AI-powered website analytics and SEO platform most suitable for SMBs and DIY marketers. The tool promises a simplified yet smart approach to SEO and site management after a quick scan of your existing website. Diib is a solid choice for entrepreneurs, small business owners, and SEO beginners looking for a cost-effective way to scale a site. 

One of the tool’s main drivers is the fact that users don’t need technical expertise to work on their SEO and website performance. Of course, this simplicity also means that the tool doesn’t have the depth of enterprise-grade SEO platforms or the advanced features that come with it. 

Considering a few of the reviews from users on Reddit and Capterra, we can say that Diib’s free plan is great for simple insights into statistics, but the Pro plan is not worth it. Many liked that the tool is easy to use and set up, but criticized the salesy approach the Diib team takes during introduction calls. 

The website rankings section of Diib gives you an overview of your most important metrics: 

A few cool features of Diib include: 

• Answer Engine feature that combines analytics data with an analysis of your site, competitors, and industry benchmarks to guide your growth 
• Keyword Rankings and Gaps to help you find new keyword opportunities and build topical authority in your niche
• Custom Growth Plan presented after an initial analysis that creates custom growth objectives and alerts to improve your performance 
• Daily Health Score that shows you how your site is performing and suggests actions for improvement

Pros and cons

Below, we’ve compiled the following pros and cons for Diib: 

Pros:	Cons:
The Free plan provides good value	May provide incorrect assumptions and advice
Affordable pricing for the Pro plan	Not an all-encompassing SEO tool
Effective alert and monitoring system	Advanced features are paywalled
Identifies good and bad backlinks	Sales-oriented training calls
Customer support provides training

Pricing

Diib currently has 2 pricing plans, one of which is entirely free. The tool has a distinct pricing solution, which we’ll break down here: 

Plan	Price (per month)	Includes	Key Limits
Free	$0	Keyword Explorer, Backlink Analysis, benchmarking, monthly snapshot overview, daily Health Score, email support, social media performance	Limited growth plan and website monitoring, 1-time scan of current rankings, 30 websites
Pro	$14.99	Everything in Free + full growth plan, 10x scans, weekly snapshot overview, email and chat support, growth expert assistance	1 scan a week, up to 6 competitors to track, 30 websites

Currently, most Diib users we encountered online use the tool’s Free plan, with many viewing the Pro plan as an unnecessary expense, as it offers the same features without going more in-depth. 

20. WordLift

Unlike most of the SEO AI tools on this list, WordLift isn’t a full platform, but a WordPress plugin that uses AI. WordLift can analyze your site’s content, identify key entities, and automatically generate structured data and links, without manual coding.

The plugin enables semantic SEO through structured data, internal linking, and knowledge graph creation, which is useful for content-rich sites, publishers, and e-commerce platforms. 

Current users find the knowledge graph a highly relevant feature for their site, especially when creating content that addresses customer needs. Many have also cited how the plugin helps close content gaps and facilitate creation. However, WordLift isn’t without faults, as some users criticize the number of bugs they’ve encountered and the high cost of the plugin.

Check out the Top entities section in WordLift, where you can see high-level information about your posts and your entity ranking: 

Here are some of the best features of WordLift: 

• Knowledge Graphs to support organizing and structuring content 
• Free photos and illustrations that can be used across your website 
• Content Tagging features to improve your site’s SEO performance
• Facilitates building datasets and taking full data ownership 

Pros and cons

After compiling the reviews shared by users, below are the most common pros and cons for WordLift: 

Pros:	Cons:
Effective blog optimization capabilities	High costs are virtually impossible for small businesses to foot
Provides accurate data in content	Steep learning curve
Easy to manage a vocabulary of entities	Difficult initial setup
Supports 32 languages

Pricing

The tool has a distinct pricing solution, which we’ll break down here: 

Plan	Price (per month)	Includes	Key Limits
Business+	$999	Schema markup & data integration tools, Q&A generation, product descriptions, internal linking, WordLift Agent integrations	Up to 2,500 URLs – capped at 5 kg total usage, up to 3 hours per month of expert support/strategy, 1 Smart Credit per month
Enterprise	Varies	Everything in Business+ a fully tailored solution designed around company goals, AI-powered content generation, SEO content optimization, access to WordLift’s Open API, dedicated onboarding	All features are custom

If you bill annually, WordLift lets you save 20% on all plans. Plus, you also have the option to try a 14-day free trial. 

21. Topically

Topically is another popular AI SEO tool that can help you develop your content strategy and dive deeper into Google’s query behavior and entity filters. The tool focuses on entities and modifiers and visualizes how searchers think and explore topics (thus the tool’s name).

Topically offers intent and entity-based insights to build topic structures that address user intent, which can act as a companion to advanced SEO tools to layer intent-riven mapping on top of volume and ranking data. 

Due to the name of the tool, we couldn’t find reviews of existing users on any forums or review site, so we based our conclusions on our own research into the tool. 

A few standout features worth mentioning in Topically include: 

• Search Intent Analysis that aggregates and visualizes topic filters to understand your target audience’s search behavior 
• Key Modifiers and Themes to guide content creation, keywor targeting, and the wider marketing approach 
• Audience Insights that explore frequency and affinity data for your modifiers and helps you understand what your audience is looking for
• Topical Maps to help visualize the topics most relevant to your audience 

Pros and cons

After doing our own research into the tool, we compiled the most prominent pros and cons: 

Pros:	Cons:
Deep search intent insight using real Google filters and image labels	Not suitable for full SEO workflows
Exportable data and history retention	Lacks content brief generation
Intuitive UI for SEO writers	No integration with GSC or CMS
Entity-modifier maps that simplify topic planning

Pricing

At the time of writing, Topically offers 4 pricing plans, one of which is completely free. The plans differ only in the number of available searches and the length of retaining search history. Here’s a breakdown of the pricing plan: 

Plan	Price (per month)	Includes	Key Limits
Free	$0	CSV export, all countries, all languages	30 searches, 24-hour search history
Basic	$9	CSV export, all countries, all languages	100 searches, 30-day search history
Starter	$19	CSV export, all countries, all languages	300 searches, 30-day search history
Pro	$49	CSV export, all countries, all languages	1000 searches, 1-year search history

22. ContentShake AI

ContentShake AI is another Semrush tool that can automate content production following SEO best practices for sourcing topics and writing, optimizing, and publishing blogs. The tool combines AI with SEO data from Semrush to suggest ways to optimize your content and stay ahead of competitors. 

ContentShake uses Semrush’s foundations to find and recommend an angle for your content, generate a basic outline, provide suggestions for improving existing content, and analyze competing content. 

Reviews from Reddit claim the tool is great for content creation and helps when building an outline with the elements you want to feature. But, users still believe that, just like the SEO tools, ContentShake is not a great platform to create an entire long-form article by itself. 

ContentShake’s content interface looks something like this:

ContentShake has many of the features found in other tools, including: 

• Competitor Analysis that looks at trending topics and ideas to engage the local audience
• Content Generation feature to create SEO-friendly conten backed by AI and Semrush data 
• Brand Voice feature that generates and adjusts articles according to your brand guidelines 
• Compose with AI feature that creates articles for you from scratch and can rewrite existing ones following specifications

Pros and cons

ContentShake AI is a good tool for supplementing your SEO and content strategy, but it doesn’t yet have legs to stand on when it comes to from-scratch content and writing. Here are a few standout pros and cons we’ve gathered: 

Pros:	Cons:
Content topic suggestions based on location	Doesn’t provide a comprehensive suite of SEO tools
Integrates with WordPress	Must have a Semrush account
Includes 7 languages	Expensive for being a supplementary tool
Generates AI images	Has a 5-article limit for SEO-boosted articles
Follows tone of voice and can write for a persona

Pricing

ContentShake AI is part of Semrush’s Content Toolkit, a group of tools to facilitate and improve your content creation process and SEO performance. To use this tool, you’ll need a Semrush account and a subscription to the Content Toolkit. 

Currently, the ContentShake AI tool, as part of the Content Toolkit, has a flat rate of $60 per month and includes a 7-day free trial (for which you need to input your credit card details). 

Plan	Price (per month)	Includes	Key Limits
Unlimited	$60	50 brand voice styles, content ideas, keyword suggestions, competitor insights, WordPress integration, Chrome extension	5,000-word limit, 5 SEO-boosted articles, supports 7 languages

23. Clearscope

With big names like Deloitte, Shopify, and IBM decorating the home page of Clearscope, it’s no wonder it’s found its place on the best AI SEO tools in 2025. Clearscope is finely tuned to help you create high-ranking content that aligns with user intent and behavior. 

Using natural language processing, the tool analyzes top-performing content and recommends what keywords to use, how your readability stacks up, and how to structure your writing for better performance. Clearscope can also help you update existing pages or build new ones from scratch following detailed competitor analyses. 

After reading the reviews, we see that users are largely satisfied with the tool, with some even calling it their favorite. The tool’s got a 4.9 star rating on G2, with users admiring the intuitive interface an the quality of the content. Yet, a user has stated that Clearscopes keyword suggestions aren’t accurate and falter when compared to its competitor, MarketMuse. 

Here’s a sneak peek into Clearscope’s interface: 

A few standout features you can find on Clearscope include: 

• Topic and Keyword Research with up-to-dae insights into audience behavior 
• Optimizes authority and trustworthiness with an AI-powered analysis 
• Provides long-term optimization advice with analytics and alerts
• WordPress Integration to optimize your content directly in your CMS
• Content Inventory that allows you to monitor the performance of your existing content

Pros and cons

Below, you can check out the pros and cons of Clearscope:

Pros:	Cons:
Highly intuitive to use and set up	No free trial or annual plan rebates
Advanced competitor analysis tools	Too expensive for individuals or small businesses
Integrates with Google Docs and WordPress	AI features only available with Business plan
No limit for number of users on all plans

Pricing

Here’s a breakdown of the pricing plan for Clearscope: 

Plan	Price (per month)	Includes	Key Limits
Essentials	$189	Basic tools to start optimizing content, free training and onboarding, unlimited sharing and exporting, recommendations	100 Content Inventory Pages, 50 monthly Keyword Discoveries, 20 monthly Content Reports
Business	$399	Everything in Essentials + advanced functionalities for content teams	300 Content Inventory Pages, 50 monthly Keyword Discoveries, 20 monthly Content Reports
Enterprise	Varies	Everything in Business + custom usage, custom agreements, crawler whitelisting, single sign-on (SSO)	All features are custom

24. SurferSEO

SurferSEO, one of the more notable names on our list of the best AI SEO tools, is a data-driven content optimization platform who main goal is to structure, write, and audit your content to match top-ranking pages. 

The tool analyzes SERP competitors, keyword clusters, and content structure, summarizes the findings, and provides real-time feedback for writing and rewriting your content. Its strength lies in providing actionable guidance your team can follow, but its scores should only be useful as a part of a broader strategy. 

On G2, SurferSEO has an average ranking of 4.8 out of 5, with users praising the UX and gamification aspect of the tool and its responsive customer support. Surprisingly though, Reddit users don’t seem as keen on the tool, with many stating that it doesn’t work well and even dubbing it “astrology for SEOs.” In the end, most recommend treating the tool as a guide, not gospel. 

Here’s what the Content Audit interface looks like in SurferSEO: 

A few standout features of SurferSEO include: 

• Topical Map that helps you find your next content ideas without manual research 
• Content Editor to provide guidelines and ongoing content suggestions 
• Content Audit that checks, monitors, and optimizes your site automatically 
• Surfer AI to generate optimized articles based on top-ranking content 
• AI Detector to detect AI writing and help your content pass AI detection 
• AI Humanizer to rewrite AI content so that it sounds human-like 

Pros and cons

Surfer SEO is one of the most popular AI SEO tools on the market today. So, naturally, users have a lot to say about it. Here are the most prominent pros and cons we came across: 

Pros:	Cons:
Easily identifies topics and subtopics to cover	May provide generic, over-optimized content
Good content optimization interface	Can offer irrelevant suggestions
7-day money back guarantee	Expensive for smaller teams or solo SEOs
Helpful and receptive customer support	Not as useful for research-based, in-depth articles
Integrates with GSC and WordPress

Pricing

SurferSEO offers 3 subscription plans and a 7-day Money Back Guarantee. 

Here’s a breakdown of the plans: 

Plan	Price (per month)	Includes	Key Limits
Essenial	$99	Topical Maps, Keyword Research, Content Optimization Masterclass	Tracks 200 pages, write and optimize 30 articles, 5 AI articles, up to 5 teammates
Scale	$219	Everything in Essential + Onboarding call to set up the tool	Tracks 1000 pages, write and optimize 100 articles, 20 AI articles, up to 10 teammates, 100 SERP analyses per day
Enterprise	Varies	Everything in Scale + White-labelling and API access, CSM support and personalized onboarding, SEO advisory and consulting, Rank Tracker	Custom limits on everything in Scale

If you choose to bill annually, you’ll save 20% on all plans, an incentive we’ve seen a few times on this list. 

25. Copy.ai

Copy.ai is a GTM AI platform used by global brands for easy content creation. At its core, it helps marketers, content teams, and business owners generate copy for blogs, emails, social media, and ads. It also lets you shape your content to your brand’s tone, goals, and audience. 

Copy.ai places a strong emphasis on marketing-specific use cases and guides you toward creating functional customer-facing content. Right now, it excels at short to medium-form content, but it does well with long-form content, too. 

G2 reviews show that users are happy with the ability to build repeatable content engines from their own data. Many also believe that the tool produces high-quality content. Yet, since the output is tied to the input, some users say that the text doesn’t sound human and lacks originality.  

This is what the free Workflow Builder looks like for Copy.ai: 

Here are some cool features of Copy.ai: 

• Automated Workflows that create and codify AI-driven processes for your GTM strategy 
• Platform Integrations with over 2,000 applications 
• Brand Voice feature that saves and maintains your company’s tone and style across all content 
• Enterprise-Grade Security that’s compliant with the SOC 2 Type 2 assessment
• Infobase feature that stores key information about your brand and uses it as a source for content

Pros and cons

Here are the most prominent pros and cons we sourced for Copy.ai from user reviews and our own research into the tool: 

Pros:	Cons:
Easy-to-use interface	Slow delivery speeds
Good quality of content, especially short-form	Few integrations available
Aligns with brand tone and style	No AI image generator
Provides useful templates for different types of content	May generate error-laden content
Great for idea generation

Pricing

Here’s a breakdown of the pricing plans for Copy.ai: 

Plan	Price (per month)	Includes	Key Limits
Free	$0	ChatGPT 3.5 and Claude 3, Copy.ai Infobase, Brand Voice	1 seat, 2000 words in chat
Starter	$49	Everything in Free + unlimited chat projects, all latest LLMs, private community access	1 seat
Advanced	$249	Everything in Stater + 2,000 Workflow Credits, 15+ Marketing Workflows, 15+ Sales Workflows, Workflow Builder access	5 seats
Enterprise	Varies	Everything in Advanced + guided Jumpstart Implementation, API access and Bulk Workflow Runs, 20+ tech integrations, unlimited workflows, Account and Support Team	All features are custom

26. Breeze Content Agent 

Breeze Content Agent is HubSpot’s AI-powered content assistant built into their Content Hub aimed at marketing professionals. Breeze operates within the HubSpot platform, so it’s not a standalone AI SEO tool like others on the list.

The tool helps you generate landing pages, blog posts, case studies, and podcast episodes. It’s fully integrated with your CRM, so it understands your brand voice, ideal customer profile (ICP), and performance history, and uses that data to create content. It’s a smart tool for marketers already using HubSpot and to unify AI-powered content creation under one roof. 

Since the Content Agent is still relatively new and currently in beta testing, there aren’t many reviews available to gauge public opinion. However, we found a few Reddit users mentioning how limited Breeze Intelligence is and recommending the use of other tools over it.  

Here’s a peek at the process of creating a blog outline with Breeze Content Agent: 

A few standout features of Breeze Content Agent include: 

• Landing page creation with a drag-and-drop builder and CRM-driven personalization
• Blog content generation that suggests SEO-optimized blog topics and creates full-lenght posts in your brand done 
• Podcast creation feature that transforms transcripts and loose ideas into podcast scripts, show notes, and promotional blurbs
• Case study generation that takes CRM insights and builds industry-specific case studies for different buyer personas

Pros and cons

Here are the most prominent pros and cons we found for Breeze: 

Pros:	Cons:
CRM integration for personalization	Requires HubSpot Content Hub Pro or Enterprise
Multi-format support (landing pages, blogs, podcasts, case studies)	Locked into HubSpot ecosystem
Voice and tone consistency across content types	Product still in beta testing
Streamlined content workflow

Pricing

The Breeze Content Agent is an extension of the Breeze Intelligence kit made by HubSpot. The full suite (Breeze Intelligence) combines content, CRM, sales, and SEO capabilities, whose basic functions are available for free in HubSpot. 

However, the advanced AI functions, such as the Content Agent, are not free. 

At the time of writing, Breeze Content Agent is included in the Content Hub Pro or Enterprise plans, which are $500 per month and $1,500 per month, respectively. 

However, by purchasing these plans, you automatically gain access to a suite of other features, not just the Content Agent. Currently, there is no way to buy only one agent of your choosing. 

If you want to try this AI SEO tool, you can take advantage of the 14-day trial of HubSpot’s Content Hub.  

27. Perplexity

Perplexity may look like just another chatbot, but it’s much closer to an AI-powered search engine that combines LLMs with real-time web search to give you answers with inline citations. Perplexity helps you dive deeper into any topic, ask follow-up questions, and backs your claims with credible sources. 

Perplexity is a popular AI research assistant, especially when it’s in “Research” mode. What makes it different from the other AI SEO tools on this list is the fact that it’s not specifically an SEO tool, i.e. it has a much wider usage beyond SEO and content creation. As such, it’s a useful tool for almost anyone in any profession. 

But what do users have to say about Perplexity? Some say that the best feature is that it can access multiple LLM models, which makes it more sophisticated than similar tools. This means that the tool can understand broader context, which is another plus. Yet, other users say that Perplexity’s chat memory needs a little work.

We asked Perplexity to generate a blog on our topic. We fed it a generic prompt and then zeroed in on specifics. But for an outline, it was useful:  

A few cool features you can find on Perplexity include:  

• Internal Knowledge Search that allows you to search across internal files 
• Perplexity Pages that helps you turn your research into an article, starting from a thread or a single prompt 
• Image Generation to create and edit images on all platforms and devices
• Perplexity Labs that includes a productivity tool that trackes projects on your behalf and creates reports, spreadsheets, and dashboards
• Perplexity Tasks that schedule recurring alerts on any task or topic 

Pros and cons

Here are the most prominent pros and cons we sourced for Perplexity from user reviews and our own research into the tool: 

Pros:	Cons:
Convenient for obtaining direct answers to queries	May provide inaccurate information
Accesses multiple LLM models	May not help with deep research and thoughtful conclusions
Allows grouping conversations in collections	Responses may be too short and lack depth
Can provide images with its answers to aid comprehension	Reliance on third-party LLMs
Cites and links sources

Pricing

While many marketers and freelancers use the free version of Perplexity due to its already advanced features and ease of use, you still have the option to build on that foundation. Here’s a breakdown of the pricing plans for Perplexity: 

Plan	Price (per month)	Includes	Key Limits
Free	$0	Limited data training with option to opt out, SOC 2 Type II security, unlimited concise searches	3 pro queries per day, 3 deep research queries per day, 5 collaborators, 5 files per space
Pro	$20	Everything in Free + unlimited pro queries, direct support on Discord, option to attach files from Google Drive and Dropbox	500 deep research queries per day, 5 collaborators, 50 files per space,
Enterprise Pro	$40	Everything in Pro + unlimited collaborators, sync files from Google Drive, Sharepoint, OneDrive, Box, Dropbox, dedicated enterprise support, integrates with identity provider	500 deep research queries per day, 500 uploaded files, 8,000 files via App Connector per space

28. Frase

Frase, staying true to the foundation of its name, is an SEO and AI writing assistant that can help operations for solo bloggers, solo marketers, and entire marketing teams. As one of the best AI tools for SEO, Frase claims to streamline content workflows, which will improve your site’s search visibility. 

The tool helps you analyze top-ranking pages for your chosen keyword and then builds comprehensive briefs and content on the relevant topic. At its core, Frase is a blend of SERP-based research, AI content support, and optimization tools at a budget-friendly price point. 

Reddit users say they like doing research and generating briefs with Frase and commend the fact that the content generated by the tool holds up to Google updates. On G2, however, we found users complaining that Frase plagiarizes the top Google results and that their customer service team is slow with responding. 

We used Frase to generate a blog on the same topic as ours to compare. It wrote the whole thing and even provided us with a topic score that suggested areas for improvement in word count, headers, links and images: 

Still, there are some cool features of Frase, including: 

• Content Editor to outline, write, and rewrite content with AI
• Content Briefs that help you go from keyword to a comprehensive SEO brief 
• SEO Analytics that generate insights and actionable tasks based on GSC data 
• AI Knowledge Base to supplement your content with internal knowledge and documents
• Frase Answers to facilitate the creation of your content strategy with an AI-powered website chatbot 

Pros and cons

Here are the most prominent pros and cons for Frase taken from the most common user reviews and our own research: 

Pros:	Cons:
Generates SEO-optimized content briefs	Content produced may need many manual adjustments
More affordable than similar AI SEO tools	Add-ons can significantly up the costs
Easy to group content by categories	May encounter glitches like auto-refreshing or text formatting
Integrates with GSC	Content may be low-quality
Easy to use and beginner-friendly

Pricing

Here’s a breakdown of the pricing plans for Frase: 

Plan	Price (per month)	Includes	Key Limits
Starter	$45	Unlimited AI words, unlimited free AI tools, add-on access to Frase Answers, SERP Analysis, competitive intelligence, Outline Builder, automatic Content Brief generation	1 user, 15 content projects, 1 brand voice, 3 reference docs, 1 domain, 50 tracked pages
Professional	$115	Everything in Starter + unlimited domains, priority support, add-on access to Frase Answers and API	3 users, 75 content projects, 5 brand voices, 15 reference docs, 200 tracked pages
Enterprise	Varies	Everything in Professional + volume pricing for content projects, volume pricing for rank-ready AI documents, unlimited domains and multiple account integrations, advanced security compliance	All features are custom

All Frase plans come with a 14-day free trial, so you can explore everything to see if it’s the right fit without a commitment upfront. 

29. Jasper

Jasper is one of the most popular AI marketing tools on this list, even though it’s not an exclusive SEO tool. Jasper is designer to generate on-brand, SEO-optimized copy for blogs, emails, ads, products, and landing pages. It’s suite of features make it suitable for solo marketers and enterprises with money to spare, as it tailors to your needs. 

What makes Jasper so widely used is that it’s a scalable solution that focuses on brand alignment and efficient content production at volume, a feature most marketing teams need. However, if you need it for long-form technical content, you may need to look for cheaper or more specialized tools. 

With an average rating of 4.8 out of 5 starts on Capterra, we can see users admiring the tool’s ability to make usable first drafts and outlines easily and helps writers overcome writer’s block. On the other hand, though, Reddit users were a bit more critical, with some saying Jasper is too expensive and that it’s just reskinned ChatGPT.  

Here’s a sneak peek at Jasper’s interface used to create a new social media campaign:

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Here are some standout features you can find on Jasper: 

• AI App Library with 100+ marketing apps that facilitate your content creation efforts 
• AI Studio that offers a no-code interface to build and customize AI apps 
• Marketing Editor to create and edit content at scale with an AI-native doc
• Jasper Chat feature embedded that provides domain expertise
• JasperIQ that aligns your brand voice and style, provides marketing best practices, and uses internal knowledge to enrich your content

Pros and cons

Pros:	Cons:
Quick content generation	Add-ons that cost extra may drive up price significantly
Content produced is often of good quality	May be expensive for small teams or freelancers
Integrates with many tools like Zapier, Google, Grammarly, SurferSEO	User interface may be complicated for some
Supports multiple languages	May encounter a learning curve
Can generate various content formats

Pricing

Here’s how the pricing for Jasper works: the main difference between the plans comes down to how many team members you need and which features you want access to. Each plan can match you where you’re at now, and it’s possible to upgrade later as you advance. We’ve got a breakdown of the pricing plans below: 

Plan	Price (per month)	Includes	Key Limits
Creator	$49	Access to Jasper Chat, access to SEO mode, AI browser extension	1 user seat, 1 Audience, 1 Brand Voice
Pro	$69	Everything in Creator + collaboration and user management, AI image generation and editing tools	1 seat with option to have up to 5, 3 Brand Voices, 3 Audiences, 10 Knowledge assets, 3 Instant Campaigns
Business	Varies	Everything in Pro + no-code AI App Builder, unlimited IQ access, enterprise-grade security, API access, dedicated Accoun Manager	All features are custom

If you decide to pay annually, you’ll save 20% on all plans compared to paying monthly. 

30. ChatGPT

Last but not least – ChatGPT, the AI assistant used for everything from SEO to personal travel planning. The tool began as a conversational chatbot, but has since evolved into a multifunctional solution that caters to individual professionals and enterprises. Its features span content creation, research, code assistance, data analysis, and more. 

As one of the best AI SEO tools, ChatGPT can help cluster your keywords, write meta descriptions, briefs, and outlines. Besides that, it can even code your site and create schema markups and automation scripts. 

Capterra users like the tool’s conversational interface and state that it significantly cuts research time for various tasks. Reddit users echo similar sentiments, saying that ChatGPT can help with many tasks, but you need to provide the right structure, prompts, and ideas. Still, if your input isn’t well-thought out and you don’t edit the text, you won’t get anywhere. 

We used ChatGPT to create a version of this blog too, but it took our suggestion for “short” a little too seriously. We didn’t get a breakdown on any od the keywords it used and need to prompt it further to address where it got its SEO data from. 

This is what it came up with, a working outline as a start: 

In ChatGPT, you can find a suite of features, including: 

• Deep Research that’s designed for multi-step research tasks and can produce cited, structured outputs useful for strategy, reports, and literature reviews 
• Image Input and Generation to analyze uploaded images, extract content, or ask it to create visuals from text prompts 
• File Uploads that allow you to upload files the tool can then analyze and summarize
• Data Analysis to interpret and visualize data from spreadsheets to view trends and make projections 
• Voice Mode that allows hands-free conversation and spoken responses 
• Scheduled Tasks the tool proactively performs following a schedule, like sending reminders, running analyses, or searching the web for updates

Pros and cons

Here are the most prominent pros and cons we sourced for ChatGPT: 

Pros:	Cons:
Great for brainstorming and generating ideas	The final output may need a lot of editing
Enhanced content based on a massive database	Isn’t a comprehensive SEO AI tool by itself
Can be trained based on research data	Can’t be used to perform all SEO tasks
Provides good first drafts	Lacks advanced integrations with other tools
Helps with content planning and strategy development

Pricing

At the time of writing, most users take advantage of the free ChatGPT plan, as it already has many of the basic feature marketing teams need to create outlines, brainstorm, and build a foundation for your strategy. Yet, there are some expanded capabilities you can try out with ChatGPT’s paid plans.  

Here’s a breakdown of the plan:

Plan	Price (per month)	Includes	Key Limits
Free	$0	Access to GPT-4.1 mini, real-time data from the web, limited access to agents and deep research, code edits with ChatGPT desktop, custom GPTs	8K context window, limited on bandwidth and availability, limited memory for past chats, content is used to train the model
Plus	$20	Everything in Free + Extended limits on all features, Voice mode with video and screensharing	32K context window, content is used to train the model
Pro	$200	Everything in Plus + Unlimited access to GPT-4o, advanced voice with higher limits for video an screensharing, access to OpenAI o3-pro, extended access to deep research	128K context window, content is used to train the model
Team	$30 per user	Everything in Pro + Unlimited access to GPT-4o and 4.1-mini, compliance with privacy laws, connectors to internal sources, deep research agents	32K context window, content is used to train the model
Enterprise	Varies	Everything in Team + Enterprise-level security, advanced data privacy, 24/7 priority support, and expanded context window in GPT-4o	All features are custom or unlimited

If you choose to bill annually, you can save 20% on the Team plan and cut your expenses from $30 per user per month to $25 per user per month. 

Frequently asked questions

1. Is AI SEO worth it?

• AI SEO is worth it if you use it the right way. Using these tools can save you a lot of time, especially with time-consuming tasks like keyword research, content planning, and drafting your content. But, you should remember that it’s not a magic button because you still need strategy, human oversight, and a clear understanding of your audience on a personal level. So, AI SEO is worth it as a tool in your toolbox, not as a full replacement for real SEO thinking.

2. Can SEO be done with AI?

• SEO can be done with AI to a large extent. It can help with tasks like finding keywords, analyzing competitors, writing outlines, generating meta descriptions, and more. But since SEO is more than just a few technical taks, you’ll still need to personally understand search intent, learn how to create helpful content and build trust. AI can support your SEO efforts, but it shouldn’t do all the heavy lifting on its own. 

3. Is AI content ok for SEO?

• Yes, AI content is ok for SEO, but with an asterisk. Google’s main concern is whether content is helpful and created for people and not just churned out to manipulate search rankings. If you use AI to draft content and then edit, fact-check, and add value, you’re on the right track. The important thing is to follow EEAT guidelines. But if you want to create purely auto-generated content without review, you may run into quality issues (and maybe even penalties). 

4. Can ChatGPT do SEO?

• ChatGPT can help with your SEO because it’s great for brainstorming blog topics, writing outlines, suggesting keywords, generating content ideas, and even writing drafts. But just like any assistant, it needs your direction. You still need to guide the strategy, tweak the tone, and decide wherher the content aligns with your business goals and audience. 

5. Can SEO be replaced by AI?

• With the ways things are right now, AI can’t replace SEO. AI can automate a lot of the busywork in SEO, but it can’t replace SEO expertise or actual marketers on your team. SEO thrives on creative thinking, audience empathy, branding, and long-term strategy. These are all things AI can support, but not fully replace.